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Sunscreen – our shield against the sun's harmful rays.

Every day, regardless of the weather, it's crucial to apply sun protection products since UV rays can still penetrate through cloud cover. Always make sun protection the last step in your daytime skincare regimen–layering another skincare product over your SPF can diminish the effectiveness of the sunscreen.

But with all the information out there, it's easy to get confused. How often should you be applying sunscreen?

The answer, like many things in life, depends. Contrary to popular belief, sunscreen doesn't magically lose its effectiveness every two hours. What matters most is sun exposure.

Think about it this way: sunscreen acts like a filter, absorbing or reflecting UV rays. Over time spent in direct sunlight, this filter degrades. So, if you're spending a day at the beach reapplying every two hours makes perfect sense. But what about a typical workday in the city?

Here's the good news: for most urban dwellers with minimal outdoor exposure, a single morning application of sunscreen can provide sufficient protection throughout the day. That's especially true if you're diligent about applying a generous amount in the first place.

We understand the needs of the urban sunscreen user. Our products are formulated to deliver broad-spectrum protection with a lightweight, comfortable feel that's perfect for daily wear. No greasy mess, no need for constant reapplication throughout your commute or workday.

HEMERYNE takes the guesswork out of sun protection. With a single, thorough application in the morning, you can navigate your city life with confidence, knowing your skin is shielded from UVA and UVB rays.

Of course, there are situations that call for extra sun protection. If you're planning an outdoor lunch break, a weekend hike, or simply know you'll be spending extended time outdoors, reapply sunscreen every two hours for optimal coverage.

Here's the key takeaway:  be mindful of your sun exposure. For everyday city life, a single morning application of URBAN DEFENCE SPF30 is likely enough to keep you protected. But if you know you'll be basking in the sun's rays, be sure to reapply to maintain that essential shield.

If you are looking for the perfect ally for your urban life, without worrying too much, you’ve come to the right place.


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